Written by: Christina Vestey
Whilst it has not landed in most African countries, Fenty Beauty, is the much-anticipated beauty line released by Rihanna thats taking the beauty world by storm. The line, which took two years to development has amazing results. With a strong complexion-focus, Rihanna and her team set out to create makeup for all. During the launch the pop star decided to launch without any palettes, eyeliner, mascara or lipstick.
Instead the collection hones in on a three-step beauty routine, which is apparently not too different from her own. It begins with a soft matte base soft-focus primer, shimmer and a liquid foundation in an incredible 40 shades. Rihanna noted; “The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,” she told BAZAAR.com. “I didn’t care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that.”
Whilst there have been many reviews, most have been in favor of Rihannas beauty line and its diversity. With reviews describing Fenty Beauty’s Pro Filt’r Soft Matte Long Wear foundation as medium coverage that within minutes of application will not move.
The second step of the routine is a shimmer. The star launched six wet-or-dry powder highlighters, four duos and two singles. The duos have one subtle shimmery shade and one more intense shade. With the shade Trophy Wife being the most popular due to its freshly ground gold chunks look. It’s by far the most glittery golden highlighter we’ve swiped on in the flesh. Which is ideal for darker skin tones.
If you’re pale to ghostly—like me—then you’ll love Metal Moon. An iridescent pearly-white shade that makes skin look lit-from-within.” says Jenna Rosentein, the Senior Beauty Editor for internationally renowned magazine Harper’s Bazaar.
The third step in the initial launch included two shine-busting options. First off is the translucent powder which promises to keep shine at bay. Whilst the second option being blotting sheets that come in flawless packaging for the less makeup savvy.
The diversity that this brand offers and the effort that has gone into the products is phenomenal. The packaging is spectacular. This brand is as beautiful the girls who wear it.